PRIVACY POLICY
The Den HL, LLC dba Den of Merritt

Last Updated: 3/4/2026

1. Introduction

The Den HL, LLC dba Den of Merritt (“Den of Merritt,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide when using our website, www.denofmerritt.com, and any related services (collectively, the “Services”).

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place orders, sign up for services, or otherwise interact with us online.

By accessing or using our website or Services, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

We may collect two general types of information: Personal Information and Technical Information.

Personal Information

Personal information may include, but is not limited to:

• Name
• Billing and shipping address
• Email address
• Phone number
• Payment and transaction information
• Account login credentials
• Any other information you voluntarily provide through forms, account registration, or communications with us

Personal information is collected when you:

• Place an order
• Create an account
• Sign up for classes or services
• Contact us through our website
• Subscribe to emails or newsletters

Technical Information

When you visit our website, certain technical data may automatically be collected, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited and time spent on pages
• Referring websites
• Geographic region based on IP address

This information helps us improve website functionality and user experience.

3. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve website performance and user experience.

Cookies help us:

• Remember user preferences
• Analyze website traffic
• Improve functionality
• Measure marketing effectiveness

You may choose to disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of our website.

We may also use third-party analytics services such as Google Analytics and marketing tools such as Meta (Facebook) Pixel to help us understand how visitors interact with our website.

4. How We Use Your Information

We use collected information for legitimate business purposes, including:

• Processing and fulfilling orders
• Providing products, services, and training
• Customer service and communication
• Managing customer accounts
• Improving website functionality and performance
• Marketing and promotional communications
• Fraud prevention and security monitoring
• Compliance with legal and regulatory requirements

We only use personal information to the extent permitted by applicable laws.

5. Sharing of Information

Den of Merritt does not sell or rent personal information to third parties.

We may share information with trusted third-party service providers when necessary to operate our business, including:

• Payment processors
• Shipping carriers
• Website hosting services
• E-commerce platform providers
• Marketing or analytics services

These providers are only permitted to use your information to perform services on our behalf and must maintain appropriate data security practices.

We may also disclose information when required by law, regulation, court order, or to protect the rights, safety, or property of Den of Merritt, our customers, or others.

6. Data Security

We take reasonable and appropriate measures to protect personal information from unauthorized access, alteration, disclosure, or destruction.

Security measures may include:

• Secure hosting environments
• Encryption technologies
• Secure payment processing
• Restricted internal access to sensitive data

While we strive to protect personal information, no online transmission or storage system can be guaranteed to be 100% secure.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, including satisfying legal, accounting, and regulatory requirements.

Information may be retained longer if required for legal compliance, dispute resolution, or enforcement of agreements.

8. Your Rights

Depending on applicable laws, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of your personal information
• Restrict certain uses of your data
• Withdraw consent where applicable

To exercise these rights, please contact us using the information provided below.

9. Third-Party Links

Our website may contain links to third-party websites or services. These websites operate independently and have their own privacy policies.

Den of Merritt is not responsible for the privacy practices or content of external websites.

10. Compliance With Firearms Laws

Den of Merritt operates within a regulated industry. Certain purchases, including firearms and restricted items, must comply with applicable federal, state, and local laws, including background checks and transfers through licensed Federal Firearms License (FFL) dealers when required.

Customer information may be processed or retained as necessary to comply with these legal requirements.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When updates occur, the revised policy will be posted on this page and the “Last Updated” date will be updated.

We encourage users to review this policy periodically.

Continued use of the website after changes constitutes acceptance of the updated policy.

12. Contact Information

If you have questions about this Privacy Policy or how your information is handled, please contact us:

The Den HL, LLC dba Den of Merritt
7520 E Houghton Lake Rd
Merritt, MI 49667

Phone: 231-688-1009
Email: helpdeskdenofmerritt@gmail.com